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The World’s Favourite Belgian Chocolates
Guylian's advertising positioning: "The World's Favourite Belgian Chocolates" is based on the fact that our Belgian Chocolate Sea Shells are recognised and loved worldwide for their great taste and quality.
The brand is supported in key markets with focused advertising and promotional campaigns, including television & magazine advertising, sampling, online support programs, media relations, event sponsorship, outdoor advertising, and so on.
The marbled chocolate seahorse, the most renowned shape of our chocolate Sea Shells collection, is the brand icon and features in all international advertising.