About Project Seahorse

Why Seahorses?

When Guylian was founded, we distinguished ourselves by creating chocolates in the shape of sea shells and seahorses. Now we’re giving something back to the world and the environment by sponsoring Project Seahorse.

Project Seahorse’s work entails much more than just saving the seahorse. Seahorses are flagship species for a wide range of marine conservation issues. For example, by ensuring their work on clean seas benefits all wildlife.

Cocoa tree

© Melissa Rushby

Cocoa tree

© Project Seahorse

Cocoa tree

© Tashin Ceylan

Cocoa tree

© Melissa Rushby

What is Project Seahorse?

Project Seahorse is dedicated to conserving seahorses and other marine life across the world. Project Seahorse was established in 1996 in response to the growing danger to seahorses from overfishing, incidental catch and the destruction of coastal marine habitats. More than 25 million seahorses - both dead and alive - are traded globally each year. The vast majority are used in traditional medicines, however aquariums and the souvenir trade have put heavy pressure on the species.

Project Seahorse envisions a world in which the marine ecosystems are healthy and well-managed. It is an interdisciplinary and international organisation committed to conservation and sustainable use of the world’s coastal marine ecosystems.

Project Seahorse most important achievements

- Launcing the iSeahorse app and website: Anyone, anywhere in the world can contribute to seahorse conservation with just a few clicks of a mouse or taps on a smartphone.  Getting the citizen to fill in data deficiencies is the ultimate goal and step towards conservation.

- Generated an agreement amongst 172 countries (under CITES) to limit the export of seahorses to sustainable levels.

- Established and supported 30 no-fishing zones in the Philippines, all managed by subsistence fishing communities.

- Developed exhibitions in public aquariums that reach millions of people.

- Support creation of an alliance of small-scale fishers in the Philippines that has empowered 1000 fishing families to manage their marine resources for sustainability.

- Increase the team’s professional capacity for seahorse research.


Guylian helps raise awareness around the world by targeted outreach activities, such as seahorse photo competitions and exhibitions, school education programmes, sampling, and promotion activities. They also include conservation messages on their chocolate boxes, selling more than 14 million each year.

Every time you buy a box of Guylian Belgian Chocolates, you are supporting Project Seahorse. Find out more on Guylian's official website and Facebook page.


Discover all about Project Seahorse on www.projectseahorse.org or become a fan on Facebook.