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History

Born 1938 in Sint-Niklaas, Guy Foubert was a passionate Belgian chocolatier, but his story alone is not ours. Rather, ours is a love story. When Guy married his lover, Liliane, in 1958, the two immortalized their passion for life’s sweetest pleasures, love and chocolate, by joining their names to one: Chocolaterie Guy-lian.

In celebration of love and chocolate, the couple created for the ﬁrst time the Guylian Sea Shell Chocolates. Guy developed the iconic recipe of our signature in-house roasted hazelnut praliné ﬁlling; Liliane added the artistic touch by designing the shining marbled exterior and the delicately sculptured shapes, the white and dark chocolate intertwining like the lives of the two lovers, an immortal tale of romance that is retold in every marbled seashell today.

Company

As one of the top-ten best-selling boxed chocolate brands, Guylian chocolates are sold in over 120 countries across Europe, Asia, Australia and America, and are available in countless retailers across the World, including supermarkets, hypermarkets, department stores, specialty food stores, petrol stations, not to mention online and at the Guylian Belgian Chocolate Cafés. You might also discover the exclusive travellers’ range at speciality travel stores and duty-free shops.

All Guylian chocolates are produced in Sint-Niklaas, Belgium, where Guylian Master Chocolatiers produce up to 75 tonnes of chocolate daily in a production area measuring 27.000 m². This allows the Guylian group a worldwide non-consolidated turnover of 80 million euros (2015). In turn, this ensures that Guylian is one of Belgium’s leading chocolate manufacturers, with a team of 250 employees and sales oﬃces in the UK, Germany/Austria, Spain/Portugal and the USA.

Mission

To build one of the leading international premium chocolate brands through a unique combination of creativity, quality and price that will ensure growth, security and beneﬁt for our consumers, our employees, shareholders and trading partners.

The Guylian Difference

Making Guylian chocolates so unique and delicious takes skill, effort and craftsmanship. Learn how Guylian gives chocolate lovers all over the world an unforgettable sensation, to be savoured slowly.

The Finest Belgian Chocolate

Guylian creates all its great tasting chocolates with only the ﬁnest Belgian chocolate, originating from an exceptional blend of West African cocoa beans that meet our high demands. The cocoa beans must be produced and sourced in a sustainable way and the manufacturer must guarantee absolute food safety while helping to improve the lives of the cocoa farmers they purchase from.

100% Pure Cocoa Butter

All Guylian chocolate is made with 100% pure cocoa butter. This critical ingredient gives the chocolate the desirable creamy taste and superior “melt-in-your-mouth” texture, better known as the Guylian Experience.

Our Signature Roasted Hazelnut Praliné Filling

The recipe of Guylian’s in-house roasted hazelnut praliné was invented in the fifties by our founder, Guy Foubert and is still used today by our Master Chocolatiers in Sint-Niklaas, Belgium.

Fresh Mediterranean hazelnuts are gently roasted the traditional way in small-batch copper kettles. Our experienced Master Pralineurs monitor the sugar quantity and temperature closely until the hazelnuts reach the perfect level of caramelization.

You can distinguish a true Guylian Sea Shell chocolate by the G-stamp it bears. This is our quality signature and the mark of an artist.

Awards

iTQi Awards Guylian Master’s Selection

2017

National Champion – Environmental & Corporate Sustainability

2016

iTQi Awards Latte Macchiato Sea Horses the Superior Taste Award

2016

iTQi Awards Guylian’s Chocolate Coated Fruits

2016

Corporate Social Responsibility Award

2015

Crunchy Biscuit Seahorses Win Golden Archer Award

2015

iTQi Awards Dark Praliné Sea Horses the Superior Taste Award

2015

iTQi Gives New Seahorse Flavours Three Gold Stars

2014

iTQi Awards Chocolate Spread the Superior Taste Award

2011

Forum Buyers Recognize Seahorses as Second-Best New Product

2011

iTQi Awards Guylian’s Temptations the Superior Taste Award

2011

iTQi Awards Extra Dark Sea Shells the Superior Taste Award

2010

Forum Buyers Recognize La Trufflina as Second-Most-Interesting Product

2007

Guylian’s Praliné Cream Liquer Wins Silver at International Wine and Spirit Competition

2006

Forum Buyers Recognize Solitaire as the Best New Innovation of the Year

2005

Guylian Builds Record-Breaking Chocolate Egg

2005

Candy Buyer USA Awards Product of the Year to Guylian Twist

2004

Guylian Receives the Belgian Export Award

1998

Guylian News

Guylian wins the “Corporate Social Responsibility Award” during 2019 TFWA in Cannes for its 20 years dedicated support to “Project Seahorse”. Read the Press Release here.

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Pressrelease NEW Guylian Chocolate bars: Read more

Guylian Belgian Chocolate Cafés

Indulge your passion for the ﬁnest Belgian chocolates, exquisite cakes and decadent desserts as you pair our extravagant petit fours and desserts with glass of champagne or a coﬀee, and embark on a delicious journey of relaxation into the rich, luscious ﬂavours that only Guylian can promise. Check out www.guyliancafe.com.au for the latest info.